What Data Does Google Analytics Prohibit Collecting?

Google Analytics is a free website analysis tool offered by Google. It provides information on traffic to your website, including where the traffic is coming from, what pages are being visited, and how long people are staying on your site. Google Analytics also provides information on how your website is performing in terms of search engine optimization and online advertising. Though it allows collecting a huge range of users’ data, it has some limitations. So, What data does google analytics prohibit collecting? I will answer this later in the article.

What Data Does Google Analytics Prohibit Collecting?

Google Analytics is a powerful tool used by businesses of all sizes to track website traffic and measure the effectiveness of their marketing campaigns. While it offers a wealth of data, there are some types of data that Google Analytics prohibits collecting. So, What data does google analytics prohibit collecting? 

What Data Does Google Analytics Prohibit Collecting

This includes, but is not limited to, Personally Identifiable Information (PII) and Sensitive Data. PII is data that can be used to identify or contact a specific person. Sensitive Data is data that can be used to identify a person’s race, ethnicity, political views, or religious beliefs.

Benefits Of Using Google Analytics

  • Google Analytics is a free service offered by Google that allows website owners to track their website traffic and performance.
  • Google Analytics is easy to use and provides a wealth of information about website traffic, including where visitors are coming from, what pages they are visiting, and how long they are staying on the site.
  • Google Analytics can also help identify problem areas on a website and determine which marketing campaigns are most effective.

Also Check
What Do Website Analytics Allow You To Do?
When Using Analytics On Your Website What Do We Mean By The Term ‘Conversion‘?
When It Comes To Web Analytics, What Insights Can You Gather Using Analytics Tools?

The Techno Quiz – Mind Test!

What Data Does Google Analytics Prohibit Collecting?

  • Product SKU(s)
  • Billing city
  • Personally identifiable information
  • Purchase amount

The Correct Answer Is:

  • Personally identifiable information

In conclusion, it is evident that Google Analytics data collection has limitations. Users should be aware of these limitations and use the data accordingly. Additionally, Google is constantly updating and improving its analytics tools, so users should keep an eye out for new features and updates.

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